WHY 'DRIVING DIGITAL CHANGE' IS AN IMPORTANT TOPIC.
For today’s B2B companies, a digital-first strategy is no longer a luxury, but a necessity. Digitalisation is redefining how B2B businesses connect with their customers, who now expect to be able to access relevant, up-to-date content anywhere, anytime, and on the device of their choosing. At the same time, analysis of the huge amounts of data produced by digital processes can bring new insights into products and solutions, resulting in enhanced customer experiences.